RecSC 01 · TK 03Made with AITC 00:00:00:00
Cohort 01 · starts 18 Oct8 weeks · live

Directfilms withouta film crew.

Learn the workflow studios use to make AI films and TV commercials: script, hook, look, motion, ComfyUI and client delivery. Finish with a 30-second spot you can pitch to a brand.

50%

Up to 50% off the fee.
Set on a 15-minute “Understand your goals” call, ₹99.

This shot was made with AIGenerate → ComfyUI → Resolve

Showreel

Made with the pipeline.

Scripted, generated, cut and graded with the workflow you'll learn. No cameras. No crew.

Student films · 9 spots

GO DESI Diwali TVC by Ponmurugan
Student work
16:931S TVC
GO DESI · Diwali TVC
Directed & generated by Ponmurugan · Cohort alumni
Watch
Godrej HIT comedy TVC by Ponmurugan
Student work
16:937S TVC
Godrej HIT · Comedy TVC
Directed & generated by Ponmurugan · Cohort alumni
Watch
Ways snack TVC by Ponmurugan
Student work
16:920S TVC
Ways · Snack TVC
Directed & generated by Ponmurugan · Cohort alumni
Watch
Avast Antivirus Don't Take The Bait commercial by Ponmurugan
Student work
16:921S TVC
Avast · Don't Take The Bait
Directed & generated by Ponmurugan · Cohort alumni
Watch
Casio Vintage watch commercial by Ponmurugan
Student work
16:921S TVC
Casio · Get The Time Right
Directed & generated by Ponmurugan · Cohort alumni
Watch
What's Inside mystery thriller short by Ponmurugan
Student work
16:922S SHORT
What's Inside · Thriller Teaser
Directed & generated by Ponmurugan · Cohort alumni
Watch
Rya Lip Balm festive holiday commercial by Ponmurugan
Student work
16:928S TVC
Rya · Holiday Cheer
Directed & generated by Ponmurugan · Cohort alumni
Watch
PicxStudio Urban Rhythm spec commercial by Ponmurugan
Student work
16:930S SPEC
PicxStudio · Urban Rhythm
Directed & generated by Ponmurugan · Cohort alumni
Watch
The Encounter cinematic narrative spec by Ponmurugan
Student work
16:930S SPEC
The Encounter · Narrative Spec
Directed & generated by Ponmurugan · Cohort alumni
Watch

Your capstone is a 30-second spot of your own, finished and ready to show brands.

Start yours

The problem

Everyone can generate a clip. Almost nobody can finish a film that sells.

No story SC 01 · NO SPINE
Pretty shots with no story spine

Pretty shots, no spine

Without a script, generations never add up to a film.

No hook RETENTION · 1.5S
Video scrolled past in 1.5 seconds

1.5s

Scrolled past

If the first three seconds miss, nothing else gets watched.

No consistency FACE_ID · DRIFT
Character drifting between AI generations

A new face every shot

Characters, products and light drift between generations.

No workflow SYS_ERR · 10 TABS
Chaotic workstation with ten browser tabs and ComfyUI

Ten tabs, no plan

Three subscriptions and no idea which model fits which shot.

The program

A studio workflow, taught live.

Eight weeks in the order a real commercial gets made. Every assignment moves your own spot forward.

You walk out with

30s

One finished TVC

Scripted, boarded, generated, cut, graded and delivered in 16:9, 9:16 and 1:1, with 15s and 6s cutdowns.

A reusable pipeline

ComfyUI graphs, prompt templates and a style bible.

Scripts that sell

A hook library and a writing method for ads, reels and shorts.

A client process

Brief, treatment, animatic, revisions and delivery specs.

A creator network

AI directors, editors and writers to build with after the cohort.

Industry workflow

Brief to delivery.

ProductionClient sign-off
Day 001/09

01

Brief

Objective, audience, mandatories, deliverables.

Client call
Day 102/09

02

Script

Hook, story beats, VO and supers.

Claude
Day 203/09

03

Treatment

Tone, references, casting and look.

Deck
Day 304/09

04

Look dev

Characters, product and style bible.

GPT Image · Seedream
Day 405/09

05

Animatic

Boards timed to scratch VO.

Edit
Day 5–706/09

06

Generate

Shot-by-shot motion and coverage.

Veo · Kling · Higgsfield
Day 5–707/09

07

Pipeline

Consistency, fixes and upscaling.

ComfyUI · LoRA
Day 808/09

08

Finish

Edit, grade, VO, music and mix.

Resolve · ElevenLabs
Day 909/09

09

Deliver

Masters, cutdowns and ratios.

30s · 15s · 6s

Curriculum

Curriculum: 8 weeks, 8 modules

08

weeks. Brief to screen.

Open any week. Every week ends with a brief that moves your spot forward.

Book call · ₹99
01

Scripts that inspireStory structure for 30 seconds and 30 minutes

  • Loglines and the single-minded proposition
  • Three acts compressed into a 30s ad
  • Want, obstacle, turn, payoff
  • Two-column AV scripts and VO timing
  • An LLM as your writers' room
Your brief
Write three 30s scripts for one product. The cohort picks the strongest.
02

Hooks that stop the scrollWinning the first three seconds

  • Seven hook archetypes
  • Visual, audio and verbal pattern interrupts
  • Open loops and mid-video retention
  • Reading drop-off curves
  • Ten hooks per idea, then test
Your brief
Rewrite your opening five ways. Board the top two as 3-second frames.
03

Look developmentGPT Image, Seedream and a style bible that holds

  • Prompting like a DP: lens, light, stock, grade
  • Character sheets and turnarounds
  • Product accuracy: packshots and labels
  • Mood boards to a locked style bible
  • Choosing a model per shot
Your brief
Lock your hero character, product and 12 key frames.
04

Motion & cameraVeo, Kling and Higgsfield camera controls

  • Image-to-video vs text-to-video
  • Push, orbit, crane, whip, handheld
  • Higgsfield presets and motion control
  • Coverage: wide, mid, close, insert
  • Lip-sync and performance
Your brief
Generate full coverage for your animatic, two options per shot.
05

ComfyUI pipelinesNode workflows for control you can repeat

  • Nodes and graphs, local or cloud
  • ControlNet and IP-Adapter references
  • Training a character or product LoRA
  • Inpainting and frame cleanup
  • Upscaling, interpolation, batch renders
Your brief
Build one graph that fixes your three weakest shots. Save it as a template.
06

Edit, sound & gradeWhere AI footage starts to feel like a film

  • Cutting for rhythm and retention
  • AI voice-over casting and direction
  • Music, sound design and the mix
  • Colour matching generated shots
  • Titles, supers and legal lines
Your brief
Picture lock, plus a first grade and mix.
07

The TVC businessClients, rights and getting paid

  • Reading a brief and pricing a job
  • Treatments and decks that win pitches
  • Revision rounds and approvals
  • Usage rights, likeness, platform policies
  • Delivery specs: broadcast, OTT, social
Your brief
Build a treatment deck and a quote for a real or mock brand.
08

Delivery & showcaseShip the spot and screen it for the cohort

  • Final fixes from mentor notes
  • Masters and 30s / 15s / 6s cutdowns
  • 16:9, 9:16 and 1:1 reframes
  • Case-study reel and portfolio page
  • Cohort screening and critique
Your brief
Deliver the package and present it as you would to a client.

Hook lab · week 02

Three seconds. Make them count.

Pick a hook to see how it opens the same 30s coffee spot.

A coffee cup falls… up.
Rec—00:00 → 00:03

—

SC 01Coffee · 30s2.39 : 1
Shot
—
Sound
—
Why it works
—
Hold strength
—

How it works

One week, one stage.

The loop that carries your spot through all eight modules.

Saturday

Learn

Live masterclass with real project files.

Sun – Wed

Make

Work the brief. Post progress to the cohort.

Thursday

Review

Pulidevan reviews your frames, live.

Friday

Ship

Lock it. Your spot moves one stage forward.

Your mentor

Learn from the founder.

Pulidevan Prabakaran, founder of AI EssentialsLive every week
FounderAI Coach

Pulidevan Prabakaran

Founder, AI Coach

AI Essentials

50M+

views generated across YouTube and Instagram through AI and content creation.

Understand your goals with Pulidevan · ₹99

Testimonials

In their own words.

For you if

You think in shots.

  • ✓You're a filmmaker, editor or creative adding AI to your toolkit
  • ✓You run a content or ad agency and need faster production
  • ✓You're a creator who wants to sell AI video to brands
  • ✓You can give 6–8 hours a week for eight weeks
Not for you if

You want a shortcut.

  • ✕You want a "one prompt, go viral" trick
  • ✕You want recorded videos to watch alone
  • ✕You won't finish and share your own spot
Sounds like me

Process & fee

Three steps to your seat.

Step

Book a call

Pay ₹99 to book your call.

01

Step

Understand your goals

15 minutes on your goals. We set your discount, up to 50%.

02

Step

Confirm your seat

Pay the discounted fee. Get your onboarding kit.

03

Program fee

₹35,999

from₹17,999

Up to 50% off, set on your call

  • 8 live masterclasses and 8 live reviews
  • Weekly mentor notes on your work
  • ComfyUI templates and prompt library
  • Recordings for 12 months
  • Certificate and cohort showcase
Understand your goals40 seats

₹99

15 minutes one-to-one with Pulidevan.

Understand your goals

Questions

Before you book.

Why does the “Understand your goals” call cost ₹99?

The ₹99 reserves 15 minutes one-to-one with Pulidevan. It keeps time reserved for people who are serious about joining.

How does the 50% discount work?

On your call we look at your goals, experience and circumstances, then offer a discount of up to 50% on the program fee, valid for this cohort.

Do I need filmmaking or coding experience?

No. A good eye helps, but we start from story. ComfyUI is taught from zero, with no code.

What computer do I need?

Any modern laptop. Generation runs in the cloud. A GPU helps for local ComfyUI but isn't required.

What if I miss a live session?

Every session is recorded and available within 24 hours. Try to attend the weekly review live.

Can I use the work commercially?

Yes. Week 07 covers each tool's usage terms, likeness rights and platform policies.

Roll camera.

Closes in —

₹99

Book a 15-minute “Understand your goals” call. We'll walk you through the syllabus, check the program fits, and set your discount of up to 50%.

Secure payment by Razorpay · UPI, cards, netbanking, wallets. By paying, you agree to be contacted on WhatsApp and email about your call.

Up to 50% off
Closes in —
Book · ₹99